Democracy & sacred term Essay Example for Free

Democracy sacred term Essay Democracy is a sacred term associated with freedom. Freedom is an issue that has been fought for by a lot of nations worldwide. Freedom is a result of being independent, of possessing self-respect and dignity. Democracy is associated with freedom and vice versa. A true democracy is said to exist when the people of a given country are not deprived of their rights to vote, to express their feelings with the use of proper channels and when they can freely chose their leaders. The people sitting in government have a responsibility to its people, most especially to those who are oppressed and uneducated. It is often the case that during election time politicians gives out promises about the programs that they want to implement such as providing education for the poor. But, once these candidates are already proclaimed as winners they forget about their promises and do nothing about fulfilling them. There is an underlying reason for this and it is worse than what people think. In most third world countries, the reality is that politicians do not exert too much effort in alleviating the plight of the poor because they are afraid to educate the poor or make them literate. When these voters become literate or have gained knowledge, they would be able to vote wisely and this would mean that some politicians would not be put into office. The votes of the poor are the only things that matter to them and most of the politicians do not have a real concern about these illiterate people. The number of illiterates equate to the number of votes by which a potential candidate can use for his candidacy. The poor or the illiterate are segments in society that candidates and politicians alike would never give up on because they know that these people could help a lot in ensuring their success in elections. Thus, it can be said that there cannot be a true democracy if the people who compose the government are illiterate. (Bove, Carol. 2008. The Educational Theory of Jonathan Kozol. Retrieved from website http://www. newfoundations. com/GALLERY/Kozol. html). The reason for this is that these illiterate are deprived to choose the best people who would govern them. Education and knowledge are very important tools to the success of a nation. A government which deprives its constituents of the opportunity to learn cannot call themselves as living in a state of democracy. Instead, the opposite is true that without knowledge and education the government is destroying the lives of its people. The lack of education brings about many untold sufferings in a society and it is also the root cause of many problems. For one, the lack of knowledge or good education is the cause of poverty. Poverty is the evil that destroys the lives of many because many people use this problem as an excuse to commit crimes. This is the reality that gives life to the quote given by James Madison saying â€Å"A people who mean to be their own governors, must arm themselves with the power knowledge gives. A popular government without popular information or the means of acquiring it, is but a prologue to a farce or a tragedy, or perhaps both. † It is very important for any government that seeks to impose democracy to breath life and meaning to it. A democratic government should start by investing in the education of its people so that it can really be said that the former is a government for the people and by the people. The people and the government should work together if a true democracy really exists. The government should show that it is giving utmost importance to the participation of its people by taking into consideration the suggestion of the latter in making laws, rules, or other important functions. Douglass and Kozol are both correct in their observations and opinions that the cost of illiteracy is high and the damage are great. As already pointed out earlier, the problem on illiteracy deserves more consideration and in-depth study of how it would be addressed. An educated person is given endless possibilities in life to become the best that they can be, this privilege and opportunity is taken away from the illiterate who merely depend on what others tell them out of fear or desperation. Thus, these people who are illiterate are deprived of the freedom to live out their life as they please because they lack the knowledge on how to maximize their full potential. Kozol was correct in saying that â€Å"democracy is a mendacious term when used by those who are prepared to countenance the forced exclusion of one third of the electorate† since the educated and powerful people use the weaknesses of the illiterate to their advantage. The reality existing in society today is that good education is available only for those who can afford to pay for it. The government of the United States provide for free or low cost education which is not of good quality. Private schools in the country are very expensive thus the students enrolled therein are given the best that money can buy. Although the state provides for public education it is not as good as those being received by the students enrolled in private schools. Thus, there is an inequality at this level. The argument of Kozol that there should be a shift in the quality of education in that it should be made at par with those of private schools is within the concept of ‘malign neglect’. In essence, ‘malign neglect’ wants to give out the message that there seems to be neglect in the quality of education being received by the students of public schools. There should be equal opportunity of education to be received by all. (Kozol, Jonathan. May 23, 2002. Malign Neglect. Retrieved on May 6, 2009 from website http://www. thenation. com/doc/20020610/kozol. ) A high quality of education would help the government and the society to produce better individuals who can compete globally for the advantage of everyone concerned. The quote by Kozol saying that â€Å"This is the society which most of us did not create, but which our President and other leaders have been willing to sustain by virtue of malign neglect† is very accurate because the problems on illiteracy and poor education has been in existence for a very long time. Therefore it is a great challenge today to try to change the way on how things are at present as a result of the mistakes committed in the past. But, it can be done. If only the government would cooperate and listen to the needs of the people, changes could be proposed and implemented for the good of the society. It is not impossible to educate the illiterate or to give quality world class education to all children. It is not unknown to many that a lot of countries worldwide have fought for democracy to the point of shedding thousands of lives to achieve freedom and independence. A country which calls itself as a democratic nation should live by the true meaning of the word ‘democracy’. There is true democracy if the government is composed of people who were chosen by its people because they believe in their officials and not because they were lured by the latter to vote them as a result of false promises brought about by their illiteracy and poverty. Another aspect that deserves consideration is the need to upgrade the quality of education being received by students. There should be a proposal for the government to provide for an adequate budget for a good education for everyone without regard as to the social status of an individual. Without these aforementioned criteria’s, democracy remains to be a word that exists only in theory. Reference: 1. Bove, Carol. 2008. The Educational Theory of Jonathan Kozol. Retrieved on May 6, 2009 from website http://www. newfoundations. com/GALLERY/Kozol. html. 2. Kozol, Jonathan. May 23, 2002. Malign Neglect. Retrieved on May 6, 2009 from website http://www. thenation. com/doc/20020610/kozol.

Graduation Speech: Become People With Passion -- Graduation Speech, Co

Christmas Eve in Princeton, N.J, usually fulfills the picture-postcard promise of Christmas. And it was so, on that one particular Christmas Eve long ago. A light snowfall kissed the quaint Princeton houses, and door-to-door carol singers made their way to one particular door. The violinist's home. "O little town of Bethlehem," the boys sang, "how still we see thee lie..." In moments the door opened, and the gentle violinist stood in the doorway to greet the carolers. "Above thy deep and dreamless sleep, the silent stars go by..." The musician turned away, turned back into the house. Shortly he returned with his violin! The great man, the gentle old musician, accompanied the midnight carolers on his beloved instrument through each verse of the age-old hymn. Then, without a word, the young people turned away silently, and the old man slowly closed the door. And if this true story, if it is made more wonderful, it is not because a seasoned violin was brought out of retirement for one l ast spontaneous recital, but because the violinist himself has the best reason of all not to celebrate that snowy Christmas scene. The great genius was a Jew, and so revered was he that the very presidency of Israel once could have been his. But here is the rest of the story. Musicians will tell you, every great genius has his idol. This violinist's idol was Mozart. Once, a friend asked the violinist to comment on modern times. When the musician was a boy, wars were fought with rifles and cannons. Now the entire world might be devastated. What did that mean to the old man? The violinist hesitated, sat back thoughtfully in his chair. "It would mean," he said at last, "that people would no longer hear Mozart." For him, this most deeply conveyed the end o... ...lace for an answer. But, fellow graduates, you are here now, and I want to tell you that you do not have to live with the hopeless view that comes from this story. The one thing that Einstein was lacking was a relationship with the God I serve, who is Jesus Christ my Savior. If this genius would have allowed Him to answer his deepest question, he would have experienced a hope that would know no ends. Graduates, classmates, friends, the same hope that Einstein lacked is open for you to have. It is a choice you must make, to receive it or not, but I would be a selfish, inconsiderate person if I didn't share with you the hope that I have at the last opportunity that I will ever have to speak to each and every one of you. Class of 2012, I pray that you will become people with passion - passion for pursuing your dreams, and passion for the One who can give you hope.

A Mutable Self

Haley Wiedenman English 101 Brit Ashley 4/8/11 When reading â€Å"A Mutable Self†, by Mary Catherine Bateson, I am forced to analyze why I am myself. For several years I have stubbornly believed that I have become myself by myself alone and have not been influenced by the things and people around me. I didn’t want to admit that I am in fact tightly connected to people of my past and they have influenced who I am greatly. Bateson makes it clear in her writing that â€Å"no one –fetus, child, or adult- is independent of the actions and imaginations of others. Though we have the power to alter ourselves, the fact that we do so because the influence of others proves that we can never break the connection of the people who we have been subject to, making us somewhat dependent of those around us. Bateson brings this subject to our attention to spread an awareness of how we come to be under the influence of others. Not only does she inform us of the ways of ourselves b ut also she enlightens the reader of cultures around the globe.Taking in this information has the potential to change readers view and allow them to have a greater understanding of the world around them. In opening this door Bateson is creating a continual awareness that will aid the reader in their daily life though the understanding of themselves and others. On the contrary to popular belief, Bateson has faith that â€Å"the self is learned, yet ironically it often becomes a barrier to learning. The way that I perceive this is that we often are so stubborn with the views of ourselves that we deny any opposing views given by others, which in turn blocks our access to further knowledge. Once we have an idea in our head about a certain thing, it is often difficult to persuade us otherwise. In the works of Bateson she writes a personal story about her visit to an Iranian kindergarten. In her visit the teacher allowed a period for drawing time to the students. At the end of there time the teacher went to each student, collected the drawing pencils, and threw away each of there creations.I come from a home where my first piece of art I brought home remains framed in our living room. So, to me, it is extremely sad that these children are not rewarded for their creative efforts. Instead of a high five and gold star on our artwork, these small children just watch as their masterpieces fall into a trashcan. The difference between Iranian culture and my own is huge. Though I am sure they have there own motives for their ways, I personally am glad I grew up in a home where I was praised for my hard work.Even though I enjoyed reading this essay, I do believe there are a few things Bateson could have done my successfully. Her writing is a bit repetitive, which I suppose is an effective way to make your point clear, however it can also make the reading a bit dull from time to time. Another item she could have improved on is her connection to the reader. Many of her exampl es where of other cultures, and while this may be extremely interesting, it does not relate to the most the people who will be reading this essay.It could have been more triumphant if Bateson would have both related to the common reader and added other cultural insight. Connections between the Essays: 1- The self is ever changing – pg. 252 What is the Self? & pg. 272 A mutable Self 2- People and culture around you shape the self – pg. 261 What is the Self? & pg. 269-270 A Mutable Self Questions 1- Can we disconnect ourselves from our family/community to become independent and find our true selves? (w/ out outside influence) 2- What effect does our childhood have on our lives?

Chocolate Package Design Combined with Price Setting

Chocolate package design combined with price setting: A consumer purchase intention and overall impression investigation Cao Youjia, Wang Yicheng, Li Simei, Gao Junhong Abstract In our experiments, the research sheds light on consumers’ purchase intention and overall impression towards six types of combination of chocolate package and price: 1. aesthetic package with a relatively high price, 2. aesthetic package with an intermediate price, 3. aesthetic package with a relatively low price, 4. plain package with a relatively high price, 5. lain package with an intermediate price, 6. plain package with a relatively low price. After the six between-subject experiments, we find that package design and price setting do have influence on customers’ preference to purchase, but not as strong as our perception. On the other hand, the packaging has significance influence on the customers’ overall impression towards the product. The aesthetic package with the highest price l eaves the customer the best impression. Implications for future application for businesses are discussed in the final part.Key words: Package design, price setting, analysis of variance, purchase intention. Introduction â€Å"Man shows that he is affected by appearance, by something that causes him pleasure over and above the immediate utility of the object† (Clay, 1908). Designing aesthetic products to satisfy the consumers’ need is of growing importance in marketing. As core attributes of product, such as quality and functionality, become increasingly homogeneous (Reimann, Schilke, & Thomas, 2010), firms are shifting their efforts from concrete product characteristics towards less concrete ones such as package designing.This trend towards aesthetics in product differentiation may be based on the insight that aesthetic designs seem to trigger certain positive responses in consumers such as an immediate desire to own the product (Norman, 2004); an increased inclination to show off and care for that product (Bloch, 1995); and a higher willingness to pay for it (Bloch, Brunel, & Arnold, 2003). More importantly, products with aesthetic qualities may be treasured long fter their functional value fades (Martin, 1998). However, little is known about the preference of purchasing and the impression when consumers experience different designed packages with certain prices. Although packaging, as an integral design element, has recently been investigated by Orth and Malkewitz (2008), they comment that there is no good psychological theory when it comes to packaging aesthetics as well as the related prices and further research is necessary.In summary, we propose that the combination of the package and the price will shed light on the consumer purchase intentions and overall impression, therefore, may enlighten the businesses to wisely appropriate the capital on packaging with a certain price. One fundamental problem limiting work in the area involves the me aning of the concepts: packaging aesthetic is indistinct and elusive construct that often is mistaken for imprecise adjectives like â€Å"goodness, or luxury, or shininess, or weight† (Crosby 1979).Because definition is difficult, researchers often depend on one-dimensional self-report measures to capture the concepts (Jacoby, Olson, and Haddock 1973; McConnell 1968; Shapiro 1973) and thus must assume shared meanings among consumers. In experiments 1a, we attempt to differentiate aesthetic from plain package design by measuring scores given by participants between differently packaged chocolate. In experiment 1b, we attempt to figure out buyers’ subjective perceptions of price.Finally, applying the data from experiment 1a and 1b, experiment 2 uses 2*3 matrixes to shed light on the underlying correlation impact with packaging and price on buyers’ preference of purchasing as well as the overall impression, which helps explain consumers behavior and gives suggestio n to the domestic chocolate businesses. Furthermore, we slightly investigated the utility differentiation when the price and packaging is taken into consideration. Conceptual background and hypotheses H1.Given a certain product, when refer to the purchase intention, people are more likely to choose one with aesthetic package and relative low price, though package design and price setting have little influence on customers’ purchase intention of chocolate. Packaging is often important to the customer’s first impression of a brand, its quality, or its value (Harckham 1989). Price, the extrinsic cue receiving the most research attention (see Olson 1977 for a complete review of this literature), appears to function as a surrogate for quality when the consumer has inadequate information about intrinsic attributes.H2. Package design has significance influence on the customers’ overall impression towards the chocolate product. Aesthetic package with a relatively high p rice owns the best evaluation. Considerable empirical research has investigated the relationship between price and quality (see Olson 1977 for a review of this literature in marketing) and has shown that consumers use price to infer quality when it is the only available cue. Experiment 1a Overview and method In our first experiment, we attempt to differentiate aesthetic from plain packages through the scores that participant given.Our between-subjects, repeated measure experimental design included two different conditions: in the aesthetic condition, we presented chocolate packages that were pre-selected according to important visual aspects of aesthetic package design such as beauty, unity, and prototypically (Orth & Malkewitz, 2008; Veryzer & Hutchinson, 1998). In the plain condition, we presented the other package that was pre-selected based on their functionality and practical utility. Each trial started with a brief preparation phase show the chocolate, followed by the packagin g to hold the chocolate.Picture stimuli were pretested among 32 undergraduate students, which were given aesthetics versus plain product packaging. Participants were then asked to assess the picture given as being plain or aesthetic (scale from 1 to 6). Randomly eight boys and eight girls were kept for aesthetic packaging and another eight boys and eight girls were exposed to plain packaging. The questionnaires of the experiment are attached to the report as appendix 1. Result We simply counted the number of choices in both conditions and found that participants in the aesthetics condition give higher scores than the plain condition[pic].Sex has no effects on the given scores[pic] and[pic]. Discussion In experiment 1a, when the visual product stimuli were richer in their aesthetic appeal, participants have the inherent perception of which should get higher marks. Experiment 1b Overview and method We intended to get the acceptable price range of the given image of chocolate and then figure out the relative high price, intermediate price and the low price, which will contribute to accuracy and efficiency of experiment 2.We show the same image of chocolate without packaging (the same image of the first phase of experiment 1) to 32 randomly chosen undergraduates (16 girls and 16 boys). Then ask them how much they would pay for that kind of chocolate (x/500g). As we usually don’t have a clear mind of how much the chocolate usually worth the money, we give the price of Dove chocolate as the reference point (53/500g). The questionnaires of the experiment are attached to the report as appendix 2. Result We collected the data and draw the graph as follows: [pic] And sex has no effects on the given scores[pic].Discussion After experiment 1b, we decided to use the relative low price as ? 20/500g (minimum), intermediate price as ? 53/500g (median) and relative high price as ? 100/500g (maximum). Experiment 2 Overview and method This is our main experiment. Problem Formulation 1. aesthetic package with a relatively high price, 2. aesthetic package with an intermediate price, 3. aesthetic package with a relatively low price, 4. plain package with a relatively high price, 5. plain package with an intermediate price, 6. plain package with a relatively low price.Which Combination does the consumer most likely to buy? And which combination can get the best evaluation from customers? Determination of Sources of Information Sources of information are from text books, literature About package theory as well as information comes from experiment 1a and 1b. IV and DV The independent variables— there are two pairs of Independent Variables of our research: 1) Package: aesthetic and plain. 2) Prices: high, intermediate and low. The dependent variables 1) The intensity of consumers’ purchase intentions. 2) Customers’ overall impression towards the chocolate product.Sample We chose our schoolmates as our research participants. Forty subje cts were selected from Shanghai Jiao Tong University and were randomly assigned to four treatment groups. As a total of 40 respondents participated, resulting in a data set of 40 different product choices. Procedure During the experiment, there was no evidence to suggest that subjects were aware of the different sets of experimental material provided and the subjects showed little concern in the experimental materials of others. All above has showed that our experiment is a between-subject experiment.Design of Data Collection Method and Data Collection forms We use a combination of PPT auto play and the questionnaire to carry out our experiment We separate our PPT display to 4 parts: 1. Product category and product image presentation, which lasts 4 seconds. 2. Chocolate presentation, which lasts 4 seconds 3. Package image presentation, which lasts 4 seconds. 4. Price presentation (price appear on top of the picture of the package), which lasts 4 second. Follow on, the participants a re asked to answer a questionnaire about their purchase. The PPT is shown as following: PPT: pic] [pic] The questionnaires of the experiment are attached to the report as appendix 3. Result After collecting the data, we get the following result, |sources of |DF |SS |MS |F |P | |variation | | | | | | |packaging |1 |1. 35 |1. 35 |0. 77 |0. 383 | |price |2 |2. 8 |1. 4 |0. 8 |0. 454 | |interaction |2 |1. 2 |0. 6 |0. 34 |0. 711 | |Error |54 |94. 3 |1. 7463 |? |? | |Total |59 |99. 65 |? |? |? |FIGURE 1 THE IMPACT ON CONSUMERS’ PURCHASE INTENSION Judging from the data above, though we may draw the conclusion that packaging and price has no significant influence on the purchase intention as we expected. There do exist some influence when we have a glance at the following graphs, we can find that customer tend to choose the one with the aesthetic packaging and low price. EXHIBIT 1 [pic][pic] FIGURE 2 THE IMPACT ON OVERALL IMPRESSION |sources of |DF |SS |MS |F |P | |variation | | | | | | |packaging |1 |10. 167 |10. 4167 |7. 69 |0. 008 | |price |2 |3. 7333 |1. 8667 |1. 38 |0. 261 | |interaction |2 |5. 7333 |2. 8667 |2. 12 |0. 13 | |Error |54 |73. 1 |1. 3537 |? |? | |Total |59 |92. 9833 |? |? |? | We can easily find that packaging has significant influence on the overall impression. EXHIBIT 2 [pic] [pic] Another interesting discovery is that given the aesthetic packaging, when the price is higher, the overall impression improves. DiscussionThe purchase intention doesn’t fluctuate a lot with the change of package and price, which is quite reasonable when the attributes of chocolate is taken into consideration. We just try to sell the same chocolate and chocolate is a certain kind of food, that intensity to purchase will not have an abrupt change with the extrinsic variation. The result of the experiment also shed light on the information as follows: People are more likely to purchase what is not only cheap, but also packaged well. But a better packaging and h igher price will contribute to better impression among the customers. ApplicationAlong with the research above, we also investigated other factors to influence the purchase behavior and get some useful data. Chinese people’s preferences towards chocolate, according to our experiment results, are relatively high. The index turns out to be 4. 5/6, females enjoys an even higher 4. 7/6. Therefore, there exists potential Chinese market for daily chocolate consumers. We suggest chocolate producers to provide customers with a fair price (lower than that of imported chocolate) and a plain package. What we want to stress is that in that circumstance, consumers’ experience is needed.Relatively plain and casual package can choose a relatively low price to gain bigger sales. As we can see from our data, the majority of Chinese consume chocolate only when holidays such as on the Valentine's Day. Therefore, we suggest chocolate companies focusing on the â€Å"festivals and holidayà ¢â‚¬  market. We emphasize that the design of the chocolate should be aesthetic. As we can see from our results, high-end chocolate may choose relatively high prices in order to give consumers a deep impression for the benefit of building a good brands reputation.Moreover, people are more likely to consider that kind of chocolate as gifts for others. Acknowledgments The authors thank Dr. Wang Liangyan for helpful comments and suggestions on earlier version of the manuscript. The research was supported by Antai College of Economics & Management, Shanghai Jiao Tong University. Reference T Aharon, I. , Etcoff, N. , Ariely, D. , Chabris, C. F. , O'Connor, E. , & Breiter, H. C. (2001). Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron, 32(3), 537? 551. Arnheim, R. (1974).Art and visual perception: A psychology of the creative eye. Berkeley, California: University of California Press. Bechara, A. , Damasio, H. , Tranel, D. , & Damasio, A. R. (1997). Decidin g advantageously before knowing the advantageous strategy. Science, 275 (5304), 1293? 1295. Berlyne, D. E. (1974). Studies in the new experimental aesthetics: Steps toward an objective psychology of aesthetic appreciation. Washington, DC: Hemisphere Publishing. Bettman, J. R. , Luce, M. F. , & Payne, J. W. (1998). Constructive consumer choice processes.Journal of Consumer Research, 25(3), 187? 217. Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16? 29. Appendix Questionnaire for experiment 1a: Hi, we are now carrying out a survey of consumer behavior. Please choose the answer and fill in the blanks according to your OWN conceptions. Your time and kindness are highly appreciated, thank you! NOTE: This survey is carried out anonymously, please feel free to answer. A1? Please score the chocolate package on the slidePLAIN 1 2 3 4 5 6 YES AESTHETIC Questionnaire for experiment 1b: Hi, we are now carrying out a survey of con sumer behavior. Please choose the answer and fill in the blanks according to your OWN conceptions. Your time and kindness are highly appreciated, thank you! NOTE: This survey is carried out anonymously, please feel free to answer. A1? How much would you like to pay for the chocolate on the slide, just write down the number in the blank. /500g Questionnaire for experiment 2: Hi, we are now carrying out a survey of consumer behavior.Please choose the answer and fill in the blanks according to your OWN conceptions. Your time and kindness are highly appreciated, thank you! NOTE: This survey is carried out anonymously, please feel free to answer. A1? Purchase intention NO 1 2 3 4 5 6 YES A2? Overall impression BAD 1 2 3 4 5 6 GOOD A3? usage SELF USE 1 2 3 4 5 6 AS GIFTS GENDER Male Female YOUR AGE__________________________________________________ B1? Do you like chocolate NO 1 2 3 4 5 6 YES B2? How often do you buy chocolateA Seldom B On holidays C Once-twice per month D Three times or m ore per month ———————– ?100/500g (high price) ?53/500g (intermediate price) ?20/500g (low price) ?100/500g (high price) ?53/500g (intermediate price) ?20/500g (low price) Dove chocolate? 55/500g Price Presentation (4 seconds) Package Presentation (4 seconds) Choc? 20/500g (low price) Dove chocolate? 55/500g Price Presentation (4 seconds) Package Presentation (4 seconds) Chocolate itself Presentation (4 seconds) Product category Presentation (4 seconds)

The Human Brain Essays - Neuroanatomy, Central Nervous System

The Human Brain Essays - Neuroanatomy, Central Nervous System The Human Brain THE HUMAN BRAIN The human body is divided into many different parts called organs. All of the parts are controlled by an organ called the brain, which is located in the head. The brain weighs about 2.75 pounds, and has a whitish-pink appearance. The brain is made up of many cells, and is the control center of the body. The brain flashes messages out to all the other parts of the body. The messages travel in very fine threads called nerves. The nerves and the brain make up a system somewhat like telephone poles carrying wires across the city. This is called the nervous system. The nerves in the body don't just send messages from the brain to the organs, but also send messages from the eyes, ears, skin and other organs back to your brain. Some nerves are linked directly to the brain. Others have to reach the brain through a sort of power line down the back, called the spinal cord. The brain and spinal cord make up the central nervous system. The brain doesn't just control your organs, but also can thi nk and remember. That part of the brain is called the mind. Twenty-eight bones make up the skull. Eight of these bones are interlocking plates. These plates form the cranium. The cranium provides maximum protection with minimum weight, the ideal combination. The other twenty bones make up the face, jaw and other parts of the skull. Another way the brain keeps it self safe is by keeping itself in liquid. Nearly one fifth of the blood pumped by the heart is sent to the brain. The brain then sends the blood through an intricate network of blood vessels to where the blood is needed. Specialized blood vessels called choroid plexuses produce a protective cerebrospinal fluid. This fluid is what the brain literally floats in. A third protective measure taken by the brain is called the blood brain barrier. This barrier consists of a network of unique capillaries. These capillaries are filters for harmful chemicals carried by the blood, but do allow oxygen, water and glucose to enter the brain. The brain is divided into three main sections. The area at the front of the brain is the largest. Most of it is known as the cerebrum. It controls all of the movements that you have to think about, thought and memory. The cerebrum is split in two different sections, the right half and the left half. The outer layer of the cerebrum is called the cortex. It is mainly made up of cell bodies of neurons called grey matter. Most of the work the brain does is done in the cortex. It is very wrinkled and has many folds. The wrinkles and folds give the cortex a large surface area, even though it is squeezed up to fit in the skull. The extra surface area gives the cerebrum more area to work. Inside the cortex, the cerebrum is largely made up of white matter. White matter is tissue made only of nerve fibres. The middle region is deep inside the brain. It's chief purpose is to connect the front and the back of the brain together. The back area of the brain is divided into three different parts. T he cerebellum sees to it that all the parts of your body work as a team. It also makes sure you keep your balance. The thalamus is located in between above the lower brain and under the two hemispheres. THE DIFFERENT SECTIONS OF THE BRAIN: Most of the above mentioned parts of the brain were produced early in evolution but the higher mammals, especially humans went on to produce a sort of thinking cap on top of these parts. This thinking cap was divided into two different parts, the left hemisphere and the right hemisphere. If the left side of your brain is more developed like most people's are, you are right handed. On the other hand if the right side of your brain is more developed, then you will be left handed. The right side of your brain is more artistic and emotional while the left side of your brain is your common sense and practical side, such

Project Managment Essay Example | Topics and Well Written Essays - 2000 words

Project Managment - Essay Example I will be discussing some salient points relative thereto project management and will also discuss how these key points will contribute to the enhancement and achievement of targeted company goals. The matter will be answered in accordance to the lessons learned from the module of this course which provided us learners the opportunity to work, plan, and manage a project using standard theoretical precepts. Some project management tools and techniques will also be used to introduce a technique in resolving organizational issues and concerns with sensitivity to available budget allocation and dynamics of the organization. In this questionnaire, I am expected to also use the tools for negotiations, teambuilding and quantitative estimation that can be drawn from the lesson using the case presented as my springboard for analysis. 2.0. Introduction Project management refers to the strategic capacity of an organization to put direction and implement programs and projects in accordance to sp ecific goals and objectives set by the company with a purposive end in mind (Lock, 2007). The outcome could either be about gaining profit, about organizational strengthening, attaining performance efficiency or developing a collaborative action with potential partners, venture-interest, or with possible business associates (Dinsmore, & Brewin, 2011). 3.0. Discussion 3.1. Case study Johnsons is a major player in the UK dry cleaning industry. Management has decided to move operations to a new site. The new site will allow Johnsons to expand its operational base by 50% and bid for new public sector contracts. Currently at its site, Johnsons has a capacity to deal with 20,000 kg of laundry. However, management prefers to work at 80% of its capacity. At a recent board meeting, the HR manager has been asked to explain the reason for poor workforce planning and lack of discipline which has reduced the working capacity to 60%. The above information can be used to define various terms. 3.2. Designed Capacity This is the average allowable level of capability, fitness and power of competence in the performance of services. In the case cited, the Johnson Company has a capacity to deal with 20,000 kg of laundry but considering some variables in the organization, e.g. human resource availability, laundry machines, spaces, and resource operational availability. 3.3. Effective Capacity This refers to an organizational design and value chain analysis pertaining to effective capacity management (Capacitas, 2013, p. 1). Often this correlates to the nature of organizational structure, model or framework of operation, the available resources with services, repository of service, information and system of reporting, scope of managerial function, and the training or educational capacity of the company’s human resources (Capacitas, 2013, p. 1). From the cited case, what is clear here is that from its designed capacity, the management agreed that it can only effectively delive r and perform 80% services. From the allowable percentile of work production, the company can only perform or produce services at a rate of 16,000 kg of laundry. It is further unclear, given the many variables, if these 16,000kg constitute the daily laundry operation of the company or in a weekly status or in a month. The case given have not expressly cited the time and days that such 60,000 kg average laundry service is attained. It’s also unclear about the technology that will be used for laundry operation and neither is the case clear

Ethics of Engineering Essay Example | Topics and Well Written Essays - 1500 words

Ethics of Engineering - Essay Example The engineering profession makes significant contributions to the everyday work and life of the government, private and public companies, as well as the general public. As Weil, in discussing the types of questions presented to citizens, companies, and policy makers, states: â€Å"How should aircraft producers, airlines and the government regulatory agency deal with wiring insulation problems that have surfaced? What will be the consequences of changing our pollution-control strategy? Suppose that instead of attacking outflow of pollutants at the pipe end, we target input at the front end? (Weil, V. 2002: 59). All of these types of questions fall at the feet of the engineering profession. The impact engineers have on safety could not be more dramatically demonstrated than the space shuttle Challenger disaster. It is common knowledge that the engineering staff was against the launch because it feared the effect of cold weather on the O-rings. Every engineer involved knew that if the O-rings failed, there would be an explosion and the mission would be lost. When the engineering staff notified command authorities that they were recommending postponement of the loss, the managers pressured the engineers to change their minds. In the end, the engineers capitulated and the launch went forward as planned—with disastrous results. Why didn’t the command staff listen to the concerns of the engineers? Why did the engineers change their position? If the engineers had such great concerns, why didn’t someone blow the whistle? All of these questions carry ethical implications that cross professional and occupational lines—including the duty of all engineers to preserve the integrity of the profession, the firm or industry for whom they work, and the safety and wellbeing of the individuals who will use their designs. In this case, the very lives of the astronauts were at stake. When that